We create experiences in AR, VR and MR, but also deliver web- and mobile applications to get you up to the latest industry standards. Together we go through an end-to-end process based on our Morrow blueprint and your vision and goals.
The Morrow Digital Reality Studio consists of a harmonized team with an aligned vision and a strong passion for human, nature and technology. Both our designers and developers are continuously experimenting with the latest wearable hardware and XR software.
The kick off of our collaboration: Our Morrow Blueprint starts with a co-creation session which consists of an agenda tailored to you. We use this time to get to know the whole team, mapping out internal business challenges and discussing the external (brand) value proposition. After that, we brainstorm on opportunities within the field of digital reality and specify the first direction with a potential market fit.
User research (UX) is an important part of our blueprint. Involving the right amount of research protects you from creating a failing product or service. Imagine investing time and/or money in something that nobody wants to use because it’s mostly based on assumptions. You need to reach new insights, establish facts, and find problems early to solve. With more than 14 owned research methods we make sure to help you understand your target group and their needs.
A well-designed user interface will pay for itself and more. We think this statement has proven itself over the years and there is a clear reasoning: the digital interface you present to your users is the only gateway to interact with your product or service. This means that the usability, information architecture, interaction design and visual design (look and feel) are all key to an outstanding experience. Morrow takes in to account all gained insights from user research and combines this with the best practices across the variety of design fields. All to create a well-organized and intuitive design that reflects your business goals.
Time to bring the matter to reality. Depending on our agreed plan of action, we end our design phase with a tested prototype. However, here is where our developers come into picture to make the real impact. We truly believe in pushing existing boundaries by challenging what others consider as the border of technical feasibility. The development of a digital product or service is a joint effort between our designers, developers and the client, working in an agile way using the SCRUM methodology. By creating a shared sprint planning with regular reviews and demo moments we make sure to make you part of the whole journey.
Usability Testing proved to be a good discipline in terms of ROI. Testing the usability is a lot like ‘Black Box’ software testing. We verify whether a product is built for convenience and easy to learn. Our team facilitates and executes these usability tests to check if the product/service meets the user’s expectations, remove unknown bugs and to see if business decisions match with real-world use. Don’t hesitate to contact us if you want to learn more about Usability Testing.
No strings attached!