a digital reality studio
a digital reality studio
Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). Immersive technologies that make us realize that we are on the edge of a big shift. Switching from focused on-screen interaction to a broader interactive experience in a real-world environment. The collective of these immersive technologies all fall within the range of Extended Reality (XR) which, in our opinion, asks for a digital venture with a different mindset. Welcome to Morrow.
We believe in the ideal symbiosis between human, nature and technology. By analyzing global trends, experimenting with the latest wearable hardware and researching customer needs and journeys, we proposition branded digital experiences based on your surroundings.
We create experiences in AR, VR and MR, but also deliver web- and mobile applications to get you up to the latest industry standards. Together we go through an end-to-end process based on our Morrow blueprint and your vision and goals.
The Morrow Digital Reality Studio consists of a harmonized team with an aligned vision and a strong passion for human, nature and technology. Both our designers and developers are continuously experimenting with the latest wearable hardware and XR software.
-
1
-
2
-
3
-
4
-
5
Workshops
The kick off of our collaboration: Our Morrow Blueprint starts with a co-creation session which consists of an agenda tailored to you. We use this time to get to know the whole team, mapping out internal business challenges and discussing the external (brand) value proposition. After that, we brainstorm on opportunities within the field of digital reality and specify the first direction with a potential market fit.
User research
User research (UX) is an important part of our blueprint. Involving the right amount of research protects you from creating a failing product or service. Imagine investing time and/or money in something that nobody wants to use because it’s mostly based on assumptions. You need to reach new insights, establish facts, and find problems early to solve. With more than 14 owned research methods we make sure to help you understand your target group and their needs.
Design
A well-designed user interface will pay for itself and more. We think this statement has proven itself over the years and there is a clear reasoning: the digital interface you present to your users is the only gateway to interact with your product or service. This means that the usability, information architecture, interaction design and visual design (look and feel) are all key to an outstanding experience. Morrow takes in to account all gained insights from user research and combines this with the best practices across the variety of design fields. All to create a well-organized and intuitive design that reflects your business goals.
Development
Time to bring the matter to reality. Depending on our agreed plan of action, we end our design phase with a tested prototype. However, here is where our developers come into picture to make the real impact. We truly believe in pushing existing boundaries by challenging what others consider as the border of technical feasibility. The development of a digital product or service is a joint effort between our designers, developers and the client, working in an agile way using the SCRUM methodology. By creating a shared sprint planning with regular reviews and demo moments we make sure to make you part of the whole journey.
Usability Testing
Usability Testing proved to be a good discipline in terms of ROI. Testing the usability is a lot like ‘Black Box’ software testing. We verify whether a product is built for convenience and easy to learn. Our team facilitates and executes these usability tests to check if the product/service meets the user’s expectations, remove unknown bugs and to see if business decisions match with real-world use. Don’t hesitate to contact us if you want to learn more about Usability Testing.
some of our work
-
Dubizzle Virtual Viewing (VR)
-
An Innocent Story (AR)
-
Golden Grains (Mobile Transformation)
-
Karwei Sense (AR)
-
The WeathAR App
-
Ministry of Defence (Back End Portal)
provided services
user research
Reaching new insights, establish facts, and find problems early to solve. With more than 14 owned research methods we make sure to help you understand your target group and their needs.
augmented reality
Forget about current screen limitations; enhance the interactive experience by projecting digital augmentations to the real world.
virtual reality
Starting in on a fully computer-generated environment. Browsing throughout a virtual world that is similar to the real world or completely fantastical.
experience design
Making optimal use of all the best practices within the digital industry to design and develop a well-organized and intuitive experience that reflects your business goals.
hackathons
Be amazed of the output when we organize a short design sprint of just a week or even 24 hours. We make sure to include developers, designers, strategists and subject-matter-experts collaborating intensively to create a functioning product.
interactive video mapping
Also known as spatial augmented reality. By using specialized software and interactive beamers we can turn every (ir)regular object into a (interactive) video surface.
clients we worked with
No strings attached!